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London 2012 Paralympics kit launched

22 Mar 2012 14:02 pm
  • London 2012 Paralympics kit launched
    TeamGB London 2012 kit launch

The kit which will be worn by Great Britain's Paralympians for the London 2012 Games has been unveiled on Thursday.


Created by world-famous designer Stella McCartney and produced by adidas, the kit has taken two years to come to fruition.


McCartney's brief was to break down and reconstruct the Union Jack and to create a modern and contemporary twist for the biggest sporting occasion ever to be hosted in Great Britain.


"For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way," she said.


I think it looks awesome, look good race fast! - Jody Cundy


"Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created."


Two-time Beijing champion Ellie Simmonds and 2008 wheelchair racer silver medallist Shelly Woods were among the Paralympians parading the new kit in front of Britain's media at Tower Bridge in London.


And the new kit has been positively received by some of Britain's potential London 2012 Paralympians on Twitter.


Athens gold medallist Dan Greaves said: "It feels amazing" while swimmer Susie Rodgers said: "it looks trendy!".


Meanwhile, defending Paralympic kilo track cycling champion Jody Cundy said: "I think it looks awesome, look good race fast!"


Kit manufacturers adidas will supply over 900 British athletes across the 26 Olympic and 20 Paralympic sports with approximately 175,000 items of clothing. 


"The fact that it is also stylish is definitely a bonus and will ensure they stand out," added British Paralympic Association chief executive Tim Hollingsworth.


- See more pictures of TeamGB's new kit on Facebook

- For all your latest news ahead of the 2012 Paralympics, follow @C4Paralympics on Twitter and like the C4Paralympics Facebook page 

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